The infinite webscape and the customer

The advent and subsequent explosion of e-commerce and m-commerce have led to the creation of Web Consumers. The web consumers are far more informed, aware and impatient than their traditional offline counters. Web consumers can’t be taken for granted. They are aware, vocal, and rightfully greedy; A single bad experience can send them into a tizzy leading to enormous outrage on your social media properties. An average Web Consumer knows he is no king, but can play a king maker in the age of information explosion.

These are some of those aspects of modern business, which are relatively more difficult to put in the context in classrooms because of their experiential nature. NASSCOM Product Conclave 2015 is extensively covering these elements under the Leapfrog Movement in Web Consumer section, with a series of interactive, and candid, sessions by the heavyweights with incredible success stories in a tricky landscape where reaching the consumer smartly matters, as much as to what itself.

Just when industry specialists had been unanimously convinced that food tech ocean has managed to become redder than the average gravy colour of the recipes listed on them, swiggy shattered the benchmark of the time-criterion by designing an algorithm for an unparalleled delivery experience for web consumer, and consequently raising a delicious Rs.105 crores to leave a certain competition gobsmacked, and other food-tech Start-Ups inspired. It’s a story worth indulging, and appreciating, at this NPC, also because of the growth they have registered in terms of pure number i.e. downloads (web consumers)

At this NPC, there will be numerous conversations around product experience, and to what extent start-ups have to go to ensure it for their web consumers. In this particular session, Delhivery will share valuable insights from their success in ensuring quality delivery for big players in the e-com sector, and their ambitious strides in the food logistics segment after establishing strategic partnerships with the likes of Zomato. For anyone who is psyched by increasingly interesting possibilities, professionally and strategically, this talk is a must attend.

One of the key success drivers observed to garner greater web consumer experience, and loyalty, is the scope of customization it offers users. Mobile being the most important of the battlefields to conquer, with just one app, it is also equally challenging to make a gamechanger, which caters visualization customisation experience as that of Urban Ladder. Unbundling into multiple apps was an intriguing risk, which established Urban Ladder as the product leader in the furniture design industry. They have been relentlessly innovative with their expansion and incredible communication strategies and offer invaluable insights into achieving excellence in delivering that model web consumer experience. Ashish will take you through that journey in, what we believe, would be a riveting session.

Matrix partners have an impressive portfolio, which not only elucidates their investment acumen but also tells us where the real scalability lies in the near future. With almost a billion web consumers at their horizon, matrix partners will share some prerequisites businesses need to pioneer the behaviour and capitalization.

These conversations will be hosted by Rajesh Sawhney, who is the master of accelerating tech businesses with an experience of empowering a staggering 33 businesses under GSF Accelerator. For such valuable learning, and some nice inspiration, the Web Consumer track is a vibrant platform to take away some actionable insights out of what promises to be a fun conference. No smart excuses to miss this opportunity.

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